Alexandre Berthiaume was born in St-Jean-sur-Richelieu and currently lives in Montreal. His father, patron of artists sparked his interest in the creation from a young age. This propensity to create will materialize during these studies in architecture. Discipline and rigor necessary for architecture design provide him the necessary bases to attack any project. He quickly noted the importance of the look in his presentations and developed an interest in 3D illustration. Besides, it is in this area that will evolve early in his career; first as a 3D artist, then as a graphic designer and eventually motion design. The latter discipline led him to spend 10 years in parallel as VJ in multiple events.
It is difficult to dissociate Alexandre Berthiaume from FUTIL. The company he founded in 2003 to consolidate is work in industrial design and graphic design. he designed and still designs multiple products in the field of furniture and object. Is works were published in many magazines, newspapers and websites worldwide. He participated in several exhibitions, including the Biennale of St-Etienne, Marseille The Palace of the Stock Exchange, the Canadian Embassy in Washington and the institute of Contemporary Arts in London. Besides Souk 4 editions of the SAT. He was also a finalist in three international competitions, including an honorable mention for the innovation competition in Air Canada’s action.
Which brings us to photography. In college, he was able to take specialized courses in pre-digital traditional techniques, developments in the darkroom and studio lighting. Only a few years later he transposed this knowledge in digital technologies. To this day, the camera remains central to his work.